LEGO builds up LGBTQ awareness with new Pride campaign

Mashable, June 1, 2022

The A-Z of Awesome is a community-centered social media project highlighting LGBTQIA+ voices, including community members who were invited to share their stories through the art of building with the iconic colorful blocks. The campaign’s initial participants, all members of the broader LGBTQIA community, created LEGO dioramas based on their personal stories, like a butterfly-themed art piece for the trans community and a multi-perspective letter “Q” to honor the diversity of the queer community. The different scenes and their creator’s explanations create one part of LEGO’s proposed “alphabet” of identities. It’s the first of the LEGO Group’s Pride month

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